Research shows that people are most excited about the experience of opening a present rather than the present itself. There’s something palpable about the energy of unboxing, although one may already know about the contents inside. This indescribable joy finds its roots in the packaging of a product, putting the spotlight straight on the art and science of product packaging. Modern businesses, rightly so, spend time, resources, and effort on creating a thoughtful packaging experience where customers ooh and aah over the package.

Here are the top four ways to ensure every rupee spent on your product packaging is worth it!

• Build Packaging for Brand Building
  Packaging is a tool that reflects the brand identity and brings the brand to life-from the visual appearance and feel of the packaging to its function and sustainability. With the role of branding generally dedicated to advertising and marketing, less attention is often paid to the packaging design, which is decisive as to exactly where the purchase decision is actually made: at the point of sale. Trust in the brand can be actively used by manufacturers to create brand loyalty and expand their traditional product portfolio. Unique packaging with a clear brand message is therefore a decisive factor in the purchase decision. It’s wise to use packaging as a mode of communication to indulge customers to levitate them towards the brand apart from its traditional role of safeguarding the product inside. What better way to kill many birds with one stone?
• Caring for the Environment
  Research shows that globally, consumers are becoming increasingly aware of the environmental impact of packaging. Especially with e-commerce ruling the roost, they care about the effects on the environment. Packaging must be designed and created for a larger good. While protecting the items being shipped is a primary motive, investing in packaging that respects and cares for the environment is a no-brainer. Wrong is the theory that being environmentally-friendly makes your packaging budget go awry. A good packaging specialist is all you need to check the right boxes and have a winner on hand, making your packaging a long-term investment for your brand.
• Communicating with customers
  Packaging plays an intrinsic role in a marketers success. By giving room to provide information about the product, such as nutritional facts, usage, or directions, the packaging becomes a spokesperson of sorts. With opportunities to list the benefits of the product, good packaging entices people to take a closer look and examine the goods. It is critical to do market research, such as focus groups, while producing a product for a new market to understand what appeals to the new market. Colour choices, photographs, and product labels, for example, are just a few of the benefits of packaging in marketing that make the process of creation or updating of packaging design more interesting.
• Optimising Costs and Product Value
  According to a study, high-quality packaging is an indicator of product quality for most global customers. Therefore, investing in good and premium-looking packaging has a domino effect that not only creates differentiation on the shelf, but also distinction in the minds of the consumer. Interestingly, expensive-looking packaging does not necessarily have to cost more. On the contrary, a smart packaging specialist will be able to reduce costs and increase value with product packaging.

Conclusion

Investing in packaging goes a long way. Good packaging protects the product, while great packaging protects the brand! It is wise to add value to costs and consider improving product packaging because the impressions created outside of the product go a long way toward judging the product. Make it count!

Net Benefit is a specialist in B2B packaging, offering end-to-end solutions from ideation to creation and design to delivery of product packaging. Click here to enquire!