The first impression is the last impression. While it’s relevant for people and products, its true for product packaging too. An attractive product packaging design is the simplest way to make your product sell itself. Here are seven simple steps you must follow when creating product packaging:

1. Simplicity stands out.

Less is more! Especially the information on the product packaging. At just one glance, customers should be able to read your brand name, product name, and listed benefits. The idea is to be clear and concise and to stand out from the shopping shelves!

 2. Quality Conquers

Remember, the packaging is the first point of contact that a customer has with your product. It has to be a representation of the content inside. Invest in packaging as you would in advertising, marketing, or sales. Use high-quality materials such as plastic, paper, metal, glass, or whatever material you plan to sell your product in. Quality conquers customers and sales targets.

 3. Colour matters

Colour is an effective tool in product packaging. The use of bright and bold colours grabs the attention of shoppers instantly. Almost 85% of consumers cite colour as the main reason they buy a certain product. Who can miss the purple of Cadbury chocolate or the red of Kit-Kat? Imagine Oreo biscuits being sold in a dull and pale-coloured package! Naaah! Of course, colours matter in building brand perception and sales.

4. Functionality

Thoughtfully designed packaging that brings ease to the customer and joy to the end-user is like hitting the bull’s eye, literally! Be it the Heinz upside-down ketchup bottle or the DoyPacks of Paper Boat, they have elevated the juice-drinking experience. Feel-good functional packaging is a winner all the way!

5. Innovation

With consumers being spoilt for choice, there is a problem of divided attention. Thinking out-of-the-box and creating magic out of the ordinary has become the mantra for brand managers to tease and please. From custom design to tech at its best, product packaging is finding new ways to grab eyeballs and play mind games with the consumer for better recall.

6. Sustainability

Research shows that consumers levitate toward brands and companies that exhibit social responsibility. Being eco-friendly started out as a differentiating factor and now is slowly becoming the norm. Packaging that cares for natural resources will always remain in vogue and be a key determinant in sales too.

Looking for awesome product packaging? Think of us! We’re Net Benefit

At Net Benefit, we have tech-enabled solutions that strike balance between the art and science of product packaging. Just visit our website www.netbenefitltd.com and start now!