Fashion and Lifestyle

With the dizzying pace of today's trends, companies and retailers need a systematic strategy to optimise what they pay for their fashion & lifestyle portfolios.
Fashion & lifestyle retail is changing at a breakneck pace globally. Trends increasingly endure weeks rather than months, driving new product categories and aesthetics into the spotlight and then killing them off almost as quickly. The rapid expansion of e-commerce and omnichannel options is hastening the speed of change, bringing the latest fashion into customers' closets virtually instantly. Consumers today want companies to stay up, and they will only stick with those who do. NetBenefit's technologies make merchandising more productive with three-month purchase cycles, two-week concept-to-store lead times, and AI that can identify growing trends.